Defender Capital, a Registered Investment Advisor (RIA), has provided investment advisory services to families across the country for over 20 years.
Their office is located in the historic South End district’s Packard building, the original home of Charlotte’s first Cadillac dealership, and is complete with the original terrazzo flooring. So when the Rabell Creative team needed a design aesthetic to refresh the Defender Capital web site, we immediately started thinking about web site designs that could convey this same timeless and historic appeal.
Site visitors are greeted with an interactive slideshow that tells the Defender Capital story and emphasizes the firm’s strong values. The web site also houses a private blog where users must create a username and password in order to view market updates and quarterly reports. Public blog posts are also an available feature.